Miriam Ciantar, Company Director at Baroque & Rose (right) and self-confessed devotee to all things beauty and skin health, speaks to TRBusiness about the importance of organic ingredients and natural processes in the production of premium skincare products, in an era where personal wellbeing and sustainability is front of mind for consumers. She also tells TRBusiness why making the brand unisex was inspired by the skincare routines of her mother and father she witnessed as a child.

 

Tell us why Baroque and Rose is a unique proposal for today’s consumers?

Miriam Ciantar: B&R is a very unique brand therefore offers a unique proposal to its consumers. All our products – 100% safe – incorporate different ingredients not often found in other skin care products, such as sea fennel and prickly pear. Our ingredients are hand-grown and hand sewn, left in their natural state and – via the cold maceration process – are combined using cutting edge technology. B&R is the only skincare brand that offers all of the following unique selling points; organic, unisex, luxury, halal and vegan friendly, eco-friendly and cruelty free.

 

Why did you decide to make the brand unisex? Did you encounter any challenges in bringing it to the TR market for this reason?

MC: I decided to make B&R into a unisex brand, inspired by my memories as a child observing the skincare routines of my parents. I would wait in the bathroom for my father to walk in and do his grooming and after he had finished, I’d wait for my mother to come in the bathroom to do her routine. It left me thinking how wonderful it could be if a couple could share their products and time together in the bathroom before they left the house. They could each get on with their day, but also to be able to share products and spend more time in the bathroom together at the end of the day. I also think that if something is good for you it should not be limited by gender or age – skin is skin.

You describe your products as romantic and sensual ‘that bring couples together’. Why do you think this is important?

As we all know our senses help our wellbeing so it is very important – our products create the opportunity for couples to do this.

 

I know you are looking to develop new eco-friendly products. Tell us more about those…

B&R endeavours to source the finest, freshest and best ingredients possible, but we also strive to take our corporate responsibility past the point of purchase. This includes using premium ingredients, eco-friendly packaging and other product development going forward.

What are you ambitions for the brand in travel retail?

B&R’s ambition for travel retail is to offer its premium luxury sustainable products. We are also launching our first travel retail kit, which consists of our Pure Face Milk 50ml, Pure Face Tonic 50ml and Pure eye contour cream 5ml.

 

Which regions and specific channels are you targeting?

We are targeting all channels, but initially inflight and cruise ships.