BAT GTR has expanded its Velo Traveller’s Collection with Mexico, Spain and Sweden editions.

BAT Global Travel Retail has expanded its travel retail-exclusive Velo Traveller’s Collection with three new summer editions inspired by Mexico, Spain and Sweden.

The launches build on the collection introduced earlier this year, which combines destination-inspired designs with Velo nicotine pouches and is intended to bring a stronger sense of place and discovery to the category in global travel retail.

The Mexico edition features the Tropical Ice flavour with packaging inspired by dahlia floral motifs, while Spain also features Tropical Ice with a design drawing on the country’s colours and traditions. The Sweden edition pairs the Peppermint Storm flavour with imagery inspired by Swedish summer celebrations.

The three additions follow the collection’s initial destination editions inspired by Japan, the UAE, the UK and Qatar.

BAT said the expansion comes amid continued growth for the nicotine pouch category. According to its 2026 Half-Year Report, New Categories revenue increased 18% compared with FY25, while global nicotine pouch revenue rose 65.9% at constant rates. The company reported a 39.2% nicotine pouch volume share across its top markets, including global travel retail.

“The Velo Traveller’s Collection was created to celebrate the distinctive character of global travel retail — a channel shaped by movement, discovery and the individuality of each destination,” said Andy Hrstic, Cluster General Manager, Global Travel Retail and China. “With Mexico, Spain and Sweden, we are extending that idea into the summer travel season, bringing adult consumers products that combine Velo’s nicotine pouch innovation with design that reflects a sense of place.”

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