Beam Suntory supports TR Consumer Forum as Diamond & Cocktail Sponsor

By Faye Bartle |

TR Consumer Forum

Premium spirits giant Beam Suntory is partnering with the TR Consumer Forum 2024 as Diamond and exclusive Opening Cocktail sponsor.

“The TR Consumer Forum is a key event for us and the entire sector – a hub for networking and collaboration – where we are all able to share the different ideas and trends we see in the different markets,” commented Alejandra Valdés, Senior Category and Insights Manager GTR, Beam Suntory.

“The content and interactive sessions are a valuable source of information for understanding the differences of the consumer/shopper around the globe, and help us build a robust strategy for the short-medium term.”

The duty free and travel retail (DF&TR) industry’s consumer-centric conference is taking place from 3-5 June 2024 at Jumeirah Creekside Hotel, Dubai.

TRCF 2024 Register Your Interest

This year’s global conference agenda is curated under the theme of: ‘Turning expectations into reality: catering to travel retail’s new consumer’.

Alejandra Valdés, Senior Category and Insights Manager GTR, Beam Suntory

Alejandra Valdés, Senior Category and Insights Manager GTR, Beam Suntory.

Attendees can delve into a dynamic two-and-a-half day programme featuring the return of the popular Green Shoots Exchange, compelling keynote addresses and a raft of trend-relevant panel discussions, alongside networking lunches, coffee breaks, Beam Suntory’s opening cocktail and a networking dinner.

Plus, all those in the room gain exclusive access to consumer insights from esteemed data partner m1nd-set, worth six figures in value (if independently commissioned).

TRCF 2024 Register Your Interest

Ticket sales are opening shortly. All those registering interest in attending prior to the booking portal going live will receive an exclusive delegate discount code. This will be valid for a short period after ticket sales open.

Simply click the button above to register your interest.

Putting the consumer front and centre

Staying attuned to consumer insights is an important strand of Beam Suntory’s strategy, making the TR Consumer Forum a highly relevant event to partner on.

“At Beam Suntory we prioritise data-driven decision-making, leveraging consumer insights to understand the market dynamics that inform our business strategy,” said Valdés.

“Consumer insights drive continuous innovation, helping us to proactively identify growth opportunities and stay ahead of evolving customer needs.”

The company is pinpointing how certain consumer behaviours and preferences are already evolving this year.

“Consumers are changing their preferences towards more premium and crafted products, seeking unique, high-quality offers and an overall omnichannel shopping experience, as expectations for seamless, personalised experiences continue to rise,” revealed Valdés.

“There is also a growing trend towards sustainability influencing product preferences and brand loyalty, as consumers become even more conscious of environmental and social impact.”

READ MORE: DDF is TR Consumer Forum 2024 host sponsor

READ MORE: Register your interest for the upcoming TR Consumer Forum in June 2024

READ MORE: TR Consumer Forum 2024 set for 3-5 June

For a full report on the 2023 TR Consumer Forum, click here

To view an official image gallery capturing the best of the action, click here. 

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