Jim Beam Kentucky Dram to debut at Singapore

By Caroline Sargent |

Making its first Asian appearance since launching as a global distribution operation 1 April, Beam Suntory will be exhibiting its extensive world whisky and spirits portfolio at TFWA Asia Pacific Exhibition & Conference (booth L28) along with a new innovation, Jim Beam Kentucky Dram.

A travel retail exclusive and the first of its kind, Jim Beam Kentucky Dram is a premium bourbon infused with highland Scotch whisky.

Formulated to drive interest in premium bourbons – already seen as a focus for growth within the category – Kentucky Dram is set to reach duty free stores from September and will be showcased alongside the full range of Beam Suntory bourbons, which includes Jim Beam White, Jim Beam Black, Jim Beam Honey, Maker’s Mark and The Small Batch Bourbon Collection, comprising Knob Creek, Basil Hayden’s, Baker’s and Booker’s.

Continuing their show focus on top of the range whiskies and bourbons, Beam Suntory will also be highlighting Jim Beam Signature Craft and Jim Beam Single Barrel, the premium expressions for the brand.

Beam Suntory Asia Pacific Travel Retail Director, Nick Detmold says, “This marks our first exhibition in the region as a global spirits distribution operation in travel retail and is an important opportunity to introduce the new portfolio to customers and share with them our ambitious plans to grow the spirits category in the region.”

“Malt whisky will be a huge focus as it’s an area of unrivalled strength and we look forward to developing category solutions not only for malts, but also bourbon and Cognac, which together are the three key pillars of our business. We will also unveil exciting new products, which we’re confident will drive excitement within the channel.”

 

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