The juice is described a ‘refreshing aromatic fougère amplified with an energetic hybrid of lavenders’. Other notes include rosemary, green geranium, mint, oakmoss and basil.
“Notes of Patchouli and Amber create an earthy foundation of radiant wood and sensual musky warmth, further elevating Beau de Jour’s refreshing notion of masculinity through the finish,” said ELC.
“Classic. Sharp. Maverick…Beau de Jour presents the perfectly groomed gentleman who considers every detail,” said the US fashion designer, Tom Ford.
“He exhibits the best version of himself to the world, but beneath the surface is something deeper, refreshing and sublime in all its layers.”
YOUNG BRITISH TALENT
The new EDP comes in a fluted round bottle exhibiting the juice’s natural shade of ‘fresh chartreuse’, topped with a glossy silver-tone cap and features a plaque.
The media campaign features English actor Joe Alwyn who also attended a launch party in London, at The Marks Club in Mayfair on 7 January.