Benjamin Vuchot appointed Chairman and CEO at DFS; Ed Brennan joins BOD

By Luke Barras-hill |

Benjamin Vuchot returns to DFS after three years as President of Sephora, Asia. He first joined DFS in 2011 as President Asia North, leading the company’s operations in Hong Kong, Macau, China and Korea and driving several significant expansion initiatives.

LVMH Group and DFS Group co-founder Robert Miller have announced Benjamin Vuchot as the new Chairman and CEO of DFS Group.

Vuchot, President of Sephora Asia, will lead the luxury travel retailer from January next year.

Current DFS CEO Ed Brennan will resume his former role as a full-time member of the DFS Board of Directors in January after completing a three-month handover with Benjamin.

“I am delighted that Benjamin is returning to DFS,” said Bernard Arnault, Chairman and CEO, LVMH Group. ” He has shown strong leadership and a drive for results throughout his career. Over the last three years, he has built Asia into a pillar of global Sephora, expanding its footprint and building a strong organisation. His passion for retail and understanding of digital innovation will be invaluable to DFS as the company continues to develop by meeting the evolving expectations of travelling customers,” stated

Robert Miller, Co-founder of DFS said: “As I welcome Benjamin as the new leader to take DFS into the future, I want to thank Ed for steering DFS through one of the most challenging times in the company’s 60-year history. He has provided clear direction and a very steady hand to the organisation, as well as an unwavering commitment to our customers during a crucial period of uncertainty and change. We look forward to continuing to benefit from his advice on the Board of Directors.

“It has been an honour to lead DFS for the past three years. With adversity comes strength, and DFS is stronger now than it has ever been. I am very proud of all we have accomplished, and of the powerful momentum we have created to drive our success in a new retail environment,” said Ed Brennan.

Benjamin Vuchot added: “I am excited to return to DFS at this critical juncture, when travel retail is facing both incredible opportunities as well as unprecedented challenges. DFS has long been known for its strong brand relationships and for the unparalleled retail experiences it creates through its global network of Gallerias and airport locations, but it has also made significant strides in ecommerce and digitalisation. I believe DFS is entering the most significant phase in its history, and I look forward to being part of this journey.”

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