Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Bitmore: “Travellers want products that feel relevant and meaningful”
By Faye Bartle |
Bitmore’s number one priority in travel retail this year is expanding its footprint at airports, particularly within the Asian market.
Global Operations Manager Adam Starkey gave TRBusiness an insight into plans at the recent TFWA World Exhibition in Cannes, revealing how the focus is very much on developing the business in key hubs in Asia.
In the video below, Starkey shares more about how the company is solving the challenge of making its products stand out in a competitive retail environment…
The B Corp, which supplies carbon offset and sustainable power and audio consumer technology, gadgets and accessories exclusively to the travel retail market, exhibited in Cannes for the fifth consecutive time this year.
At the show, the company presented its new travel tech and accessory innovations, which includes a new eco-friendly range of sustainable kids’ animal themed travel pillows made from a durable and lightweight biodegradable milk protein.
Bitmore also showcased its new range of travel and eco-friendly accessories designed for seamless integration with multiple devices, all optimised for portability.
Several prototype tech and accessories products were revealed on the stand, which was designed in collaboration with Bluedog Group agency Doplr.
“Our products are now well-known for leading the way in sustainability terms, but we also focus on great design and quality, and of course travel-friendliness, an approach which is resonating with the airport and airline retails markets,” said CEO Hoj Parmar.
“This year we have been exploring new categories that will blend enhanced connectivity, smarter charging solutions and advanced travel comfort products, all while maintaining our strict sustainability standards.”
The Bitmore MagCore 10000 was a Finalist in the consumer-voted 2025 Global Travel Retail Awards.
READ MORE: Winners revealed: Global Travel Retail Awards 2025
READ MORE: B Corp Bitmore to bring travel comfort and convenience solutions to TFWA WE
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