Bluedog Productions branches out with three specialist agencies under group

By Luke Barras-hill |

Left to right: Nick King, Oliver Potter and Andrew Machin. Potter and Machin take on roles as Directors and shareholders.

Bluedog Productions has formed three new specialist agencies under the umbrella of Bluedog Group as it embarks on a restructure to cater to growing client demand.

Bespoke solutions that address ‘new era’ needs, opportunities and challenges for their respective sectors will be handled by doplr: live experiences; Kounter: retail activations; and HEX: digital and content solutions.

The global creative, retail and experiential agency will continue to offer integrated solutions for clients under the leadership of Founder and Group CEO Nick King, who has also become Managing Director of doplr.

Andrew Machin has been appointed Managing Director of Kounter in addition to his role as Bluedog Operations Director, while Oliver Potter takes on the post of Managing Director of HEX, adding to his role as Group Technical Director. Both earned Group-level promotions earlier this year.

EVOLVING NEEDS

King commented: “We’ve always had a client first mentality, and I’m proud of the reputation we have for that, and for the rich variety of live experiences and campaigns we deliver. But learnings, client conversations and opportunity spotting from the last 18 months has shown us that brand needs have become more precise, different in scale and complexity, and that sharper areas of specialism can help deliver even richer outcomes.

Bluedog Productions has 22 years’ experience working with clients including Bacardi, Estée Lauder, Lindt, Foreo, Treasury Wine Estates and Chanel.

“The answers to problems aren’t necessarily the same as before, so helping rewire best practice is at the heart of our expansion, and our leap off point to being bolder, braver, bigger and even more fit for purpose.

 

“Demand is growing for new experiences and engaging activations from both a business and end audience perspective. More physical and virtual hybrid. More conversational and personal. More sustainable. Whatever the angle, we now have the new team and model in place to keep our clients winning, when earning and keeping both customer and employee loyalty has never been more important.”

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