Bobbi Brown Cosmetics has selected American model and actress, Kate Upton, as a spokesperson, following the brand’s selection of its first-ever celebrity spokesperson, actress Katie Holmes, in 2012.

 

“I was drawn to Kate because – not only is she incredibly beautiful – she is healthy, comfortable in her own skin, has such positive energy, and is a woman who creates her own rules”, says make-up artist, Brown.

 

“She loves life and that is Pretty Powerful,” adds Brown. “I’m thrilled to be the face of Bobbi Brown Cosmetics. Bobbi is an American success story – she created a global brand from an idea that women can be beautiful being exactly who they are and I love that,” says Upton.

 

The first campaign images will appear in July 2014 at Bobbi Brown Cosmetics counters worldwide, and with supporting editorial features.

 

‘A REAL WOMAN’

“Kate is appealing because she is a real woman who is confident in her own skin. She has a personality that people can connect with, and one that Bobbi connected with personally,” says Maureen Case, President of Bobbi Brown Cosmetics.

 

“The Bobbi Brown brand celebrates ‘be who you are beauty’ in whatever form that takes, and we believe Kate is another iteration of what this brand is about… fresh, modern, classic and cool.”

 

Bobbi Brown’s first-ever celebrity spokeswoman, Katie Holmes.

 

In 1995, Bobbi Brown Cosmetics was acquired by the Esteé Lauder Companies; however, Lauder claims that ‘Bobbi’ retains an active role in the company as Chief Creative Officer.

 

According to Estée Lauder, more than 20 years later, Bobbi Brown Cosmetics is the number one makeup artist brand founded by a woman. The brand is available in over 60 countries and offers a full range of colour cosmetics, skincare, fragrance and accessories.