Bobbi Brown Cosmetics renews support of ‘She’s the First’ with $25k grant

By Luke Barras-hill |

The Estée Lauder Companies’ Travel Retail arm is pledging US$25,000 to She’s the First.

Estée Lauder-owned Bobbi Brown is continuing its support of global non-profit organisation ‘She’s the First’ (STF) in a decisive act to champion women’s and girl’s empowerment.

In support of the cause and announced on International Women’s Day (8 March), a US$25,000 donation is being made by The Estée Lauder Companies’ travel retail division.

[TRBusiness is marking International Women’s Day (IWD) with a dedicated website takeover. Click here to read more].

The beauty giant supports Bobbi Brown’s and She’s the First’s vision for a world where every female can choose her own future; ‘when a girl is educated, respected and heard, she is unstoppable’, read a statement.

“This donation will support She’s the First in our mission to ensure that girls everywhere are educated, respected, and heard,” commented Christen Brandt, Chief Programs Officer at She’s the First.

“She’s the First is thrilled to have received this funding from Bobbi Brown, which is a testament to our longstanding partnership and shared vision of a world where every girl, no matter where she is born, is able to choose her own future. We so appreciate Bobbi Brown’s support in centring girls’ voices, needs, and futures.

Ayaz Furniturewalla, Senior Vice President/General Manager, Bobbi Brown, Travel Retail Worldwide, The Estée Lauder Companies, added: “Our Bobbi Brown Travel Retail team is proud to be able to support our brand’s ongoing mission to empower women and girls.

“The Pretty Powerful Fund and organisations like She’s the First provide critical resources and tools to promote gender equality through education to our communities around the world. Together, we can create new possibilities for the next generation as we continue our fight for gender equality.”

Since launching the Pretty Powerful Fund in 2019, Bobbi Brown has donated more than $1 million to organisations such as She’s the First to offer education, mentorship and female-focused services to in excess of 170,000 girls globally.

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