Beauty giant, Coty, is launching The Scent Intense male and female fragrances from Boss Parfums in duty free and travel retail in August this year, building on the success of ‘Boss the Scent’ for him and her.

 

The Scent Intense fragrances signify the Boss Parfums’ next chapter in a sensual story acted out by British actor Theo James and German model Anna Ewers.

 

The two reprise their roles as the Boss Man and Woman in a new digital campaign shot by Guy Aroch.

 

“Bringing to life the impact the intensity of the fragrances has on their senses, the campaign features an arresting video content series that sees the protagonists’ experience a heightened reality where the intoxicating power of Boss the Scent Intense takes over,” says Coty.

 

INEZ & VINOODH

A new print campaign shot by internationally renowned fashion photographer duo Inez & Vinoodh will complement the current TV campaign [shot by Darren Aronovsky].

 

“For him, stimulating spicy ginger top notes are intensified by the addition of cardamom,” says Coty of the new male juice.

 

“At the heart, exquisite notes of exotic maninka fruit are amplified for maximum effect, while the new addition of vanilla at the base combines with the richness of leather to increase the scent’s magnetic strength.”

 

The female scent combines fruity top notes of ‘honeyed peach’ with oriental osmanthus flower absolute at the heart.

 

“The rousing aphrodisiac base of dark roasted cocoa is intensified to enhance its unquestionably alluring power, while notes of vanilla further enrich its elegant and sensual beauty at the base,” adds Coty.

 

Boss the Scent Intense is available as an Eau de Parfum for men in 50ml and 100ml sizes and 30ml and 50ml for women.