Bowmore revs up final TREX release in the Designed by Aston Martin range

By Luke Barras-hill |

Islay single malt Scotch whisky Bowmore has unveiled the final release of its exclusive global travel retail collection, Designed by Aston Martin.

Islay single malt Scotch whisky Bowmore has unveiled the final release in its exclusive global travel retail collection, Designed by Aston Martin.

Designed by Aston Martin launched in 2021 in a meeting of two luxury British brands celebrating their heritage and craftsmanship.

The final series of Designed by Aston Martin centres on the existing Bowmore 10- ($64), 15- ($98), and 18-year-old ($145) single malts, which have inspired Aston Martin’s design experts.

Select car designs and stories have aligned with the character of each of the whiskies: Bowmore 10/Aston Martin 1923 Razor Blade; Bowmore 15/Aston Martin DB4; and Bowmore 18/Aston Martin DB9 (2003).

Manuel Gonzalez, Brand Marketing Director GTR at Beam Suntory, said: “We’re thrilled to reveal the final Designed by Aston Martin set in the trilogy, unifying our exclusive travel retail whiskies with the flair and innovative nature of Aston Martin’s design team.

Activations at key airports

“Due to the ongoing success of the previous Aston Martin series, we know this collaboration largely appeals to our consumers passing through the GTR channel, offering them the chance to engage and discover the Bowmore range.”

The new collection is being brought to life via dedicated activations in key airports including London Heathrow, Frankfurt, Istanbul, Taiwan, Dubai, Hong Kong and Hainan from July 2023.

The instore experience explores the concept ‘Made to Move You’ using cymatics technology to allow consumers to create their own bespoke ‘emotive pulse’.

The cymatics technology is a liquid vibration that creates alluring patterns, energy, and light.

Shoppers can create their own emotive pulse with cymatics and discover which of the pulses best represents each of the ‘Designed by Aston Martin’ collection.

Gonzalez adds: “Disruptive, alluring and highly memorable, the Bowmore team have excelled themselves with this new cymatics experience.

“Personal to each consumer, we are truly pushing the boundaries of creativity, meeting the traveller’s demand for dynamic and engaging experiences whilst staying true to the ethos and spirit of the Bowmore and Aston Martin brands.”

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