Bowmore Islay Single Malt Scotch Whisky can now reveal the first range of its Designed by Aston Martin limited-edition collections, exclusively for global travel retail.
A collaboration with the design team at Aston Martin, the new range boasts striking bottle and pack artwork, allowing customers to ‘explore a new visual interpretation of Bowmore as well as gain an insight into the fascinating and intriguing automotive world’, said Bowmore.
Part of an annual release, the existing Bowmore 10, 15 and 18-Year-Old single malts acted as inspiration to Aston Martin’s car design experts to capture the essence of their own legacy in addition to showcasing the ‘distinctive character of each of the three whiskies’, said Bowmore.
“The resulting designs pay homage to iconic cars from the prestigious brand’s heritage, which themselves made an unforgettable impact on Aston Martin’s evolution and design philosophy,” it said.
LE MANS, 1932
The Bowmore 10 Years Old is paired with the ‘game-changing’ Aston Martin factory team car, the LM10, which first raced at Le Mans in 1932. “Both clearly expressing a bold and confident style, these two creations push the boundaries,” said the whisky brand.
“The whisky boldly fuses spice from Spanish oak casks, with signature smoke flavours, whilst the LM10 encapsulates exceptional technical prowess, using cutting edge technology of the time to minimise weight and accelerate speed.”
Taking inspiration from the iconic Aston Martin Atom, the Bowmore 15 Years Old pays homage to each of the respective craftsmen’s creative flair and passion. The single malt, crafted from first fill bourbon casks and hogsheads reveals a ‘refreshingly uplifting and stylish character’, according to Bowmore, whilst the Atom is ‘the epitome of beauty and period styling with a disruptive and elegant concept’.
Finally, ‘performance’ unites the Aston Martin DB Mk III and Bowmore 18 Years Old. Together, they celebrate attention to detail, ’embracing the absolute complexity at the heart of both these beautiful creations’. The single malt, matured in Oloroso and Pedro Ximénez casks, is united with the Aston Martin which captures technical prowess and the optimal execution.
‘VITAL GROWTH OPPORTUNITIES’
Manuel Gonzalez, Brand Director for Global Travel Retail, said: “Our partnership with Aston Martin is a further example of how we are investing in the premiumisation of our GTR portfolio through a combination of exciting innovations and special limited editions.
“The Designed by Aston Martin collection continues to highlight the ambition that we have for the Bowmore brand and provides our clients with new concepts with strong consumer appeal, alongside vital growth opportunities.”
Cathal Loughnane, Head of Partnership of Aston Martin Lagonda, said: “It has been fascinating to study the unique characteristics of each of these whiskies and align them with some incredible cars from our past. Every Aston Martin has its own character and that is something we pay a great deal of attention to in the design process. This has been a new challenge for us and it is one we have enjoyed immensely.”
The first range from the Designed By Aston Martin series exclusive to Global Travel Retail goes on sale from August 2021. The Bowmore 10 Years Old is available for £45 RRP, the Bowmore 15 Years Old is available for £62 RRP and the Bowmore 18 Years Old is available for £93 RRP.
The limited-edition bottle and packaging design will be available in duty free worldwide, with activations in key airport locations including London Heathrow, Frankfurt, Hainan, Istanbul and Taiwan.
As world class premium brands, Bowmore and Aston Martin urge consumers never to drink and drive, because of this the companies will be integrating its Drink Smart messaging into its brand activations around the partnership.
“Our dedicated Drink Smart platform ensures we effectively communicate with legal-purchase age adults about making informed, responsible choices,” added Bowmore.