Gary Maxwell and Elena Bloothoofd announce the new collaboration.

Brands of Style has announced a collaboration with GMAX Travel Retail in a bid to expand its network in travel retail locations and bring its brands to market quicker.

Six products represented by Brands of Style have been shortlisted as finalists in the 2021 Travel Retail Awards. Click here to find out more.

Bloothoofd founded the Brands of Style agency with her husband after years of working with heritage brand organisations.

The Wellexir Power Bubbles has been shortlisted as a finalist for the 2021 Travel Retail Awards.

BREAKTHROUGH SUSTAINABLE PRODUCTS

“We decided to no longer go in one direction and offer our knowledge, experience and network to others that will benefit greatly from it,” said Bloothoofd.

GMAX Travel Retail was founded in May last year by Garry Maxwell, an experienced and popular figure in the industry, formerly of Premier Portfolio International.

With 30 years-plus experience in product procurement, GMAX Travel Retail works with airlines, airports, cruise and ferry companies, concessionaires as well as border store operators.

Maxwell gave TRBusiness an exclusive video interview about his new venture last year.

“Our mutual vision for the more-than-ever changing customer demand and our portfolios of breakthrough sustainable products and passionate new brands will bring the much-needed breath of fresh air for every globetrotter,” added Bloothoofd.

“Our bolstered, combined strength and capacity is already proving to bring new opportunity and revenue to all parties involved, most of all the excited and happy travellers.”

The Zero Charcoal Travel Essentials Bar; another finalist in the 2021 Travel Retail Awards.