Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Brandzstorm and ITRC join forces to present Lee Cooper Eyewear in DF&TR
By Faye Bartle |
Left: Lee Cooper eyewear. Right: Robertaccio, President of ITRC.
Brandzstorm, a producer of Lee Cooper eyewear, has announced a strategic partnership with consulting firm ITRC (International & Travel Retail Consultants) to introduce the Lee Cooper eyewear collection to duty free and travel retail (DF&TR).
Travelling consumers will soon have the chance to shop the Lee Cooper eyewear collection across “major international travel retail locations,” according to the partners.
The British-inspired collection combines style, sustainability and affordability, with prices starting at an accessible €50.
“At Brandzstorm, our mission is to produce and distribute iconic eyewear with the highest standards of innovation,” said Ujjval Saraf, CEO of Brandzstorm.
“Our partnership with ITRC positions us at the forefront of the travel retail sector, delivering Lee Cooper eyewear that embodies affordability, sustainability and cutting-edge design.”
There’s also a dedicated sustainable collection from the brand as well as exclusive travel retail designs, which will available only at select airport and duty free locations.
The Lee Cooper eyewear features a dedicated sustainable collection, as well as exclusive travel retail designs.
“Our collaboration with Brandzstorm represents a significant advancement in the production and wholesale distribution of Lee Cooper eyewear,” commented Rob Robertaccio, President of ITRC.
“Together, we are committed to driving trends and expanding our reach. We are actively seeking retailers and distributors who share our vision of offering stylish, eco-friendly, and cost-effective eyewear solutions to a global audience.”
Lee Cooper was founded over a century ago as a British denim workwear brand and has since evolved into a global fashion label.
Today, the brand’s eyewear collection references its heritage with modern, energetic designs for men and women featuring ‘polarised lenses, durable frame structures and innovative aesthetics’.
Lee Cooper eyewear is an exhibiting sponsor at TR Consumer Forum, which is taking place from 204 June in Amsterdam.
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