Braun reveals new and improved portfolio for TFWA Cannes

By Charlotte Turner |

Braun introduces its portfolio of new and best-selling products, which it will exhibit at the TFWA WE in Cannes.


Braun’s new Series 7 – 799cc has all the features of 790cc plus the benefit of being suitable for wet and dry use. In addition, 799cc comes with a leather pouch.

Braun Series 7



The new Series 7 Premium beard trimmer comes with two trimming attachments, which offer a total of 12 length settings and the click and lock system makes changing the setting easier.


[Left: Braun’s new Series 7 – 799cc]


“The slide and style system allows the precision trimmer to work even when the comb is on,” says Braun. Automatic worldwide voltage adjustment and a protective travel case make the Series 7 Premium beard trimmer also suitable for travellers.



The entirely new Series 5 line-up is Braun‘s “latest take on performance and design for the modern man”.


Series 5 shavers incorporate a soft rubber and dots design used in car technology for a better ergonomic grip when steering wheels.


According to Braun, the new Series 5 shavers offer 20% more motor power for high speed cutting even on dense hair. “Flex Motion Tec enables efficient shaving with less pressure and thus less skin irritation through individual suspension of all cutting elements and a 40° pivoting shaver head,” says the brand.


Braun TrizoneOral-B’s latest toothbrush product TriZone marries the familiarity of manual brushing with the power of Oral-B’s ‘cutting-edge’ Triple Action Deep Cleaning technology.



TriZone brush heads features powered bristles for back teeth, stationary bristles for surface cleaning and sweeping bristles for cleaning between teeth. “With this combination and 20.000 pulsations per minute the new brush head removes up to 100% more plaque than a manual toothbrush and reaches up to two times deeper between teeth,” claims the brand.


[Right: The TriZone brush set]


Apart from the replacement brush heads, Oral-B offers five different TriZone toothbrush models. TriZone brush heads are compatible with TriZone and rotating Oral-B toothbrushes. They are not compatible with Sonic and Pulsonic toothbrushes.



Braun has added several new models to its selection of classic and digital clocks and watches. “These new products include a very practical travel clock with motion sensor and time zone overview, a digital wall clock and a Premium digital watch made of stainless steel,” adds the brand.


Four watches are now also available with a ceramic bezel for a more premium look and greater resilience.


Braun watches and clocks were awarded numerous iF product design awards, gold iF product design awards and reddot design awards. At the moment airline listings include Lufthansa, Condor, SWISS, Asiana Airlines and Air India. The clocks and watches are made under license by ZEON Ltd.


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