Brennerei Schraml launches Stonewood whisky range into global travel retail

By Faye Bartle |

The Stonewood whisky range is now available in travel retail worldwide.

The Stonewood whisky range is now available in travel retail worldwide.

The Bavaria-based, family-run Brennerei Schraml artisanal distillery has released its four-strong Stonewood whisky range into travel retail worldwide.

The 3, 5, 7, and 10-year-old whiskies are now available to travellers, complete with high quality gifting packaging.

Brennerei Schraml has ramped up its activity in travel retail following a ‘forced delay’ to its plans during the Covid-19 pandemic.

The company appointed JES Travel Retail to provide consultancy services with regards to its expansion in the channel.

German commercial agency Gustamus is looking after key travel retail accounts in the DACH region (Germany, Austria and Switzerland).

A new taste innovation comes in the form of the Stonewood Bairish Coffee, which combines the Stonewood Drà 5-year-old Bavarian single malt whisky with the premium Schraml Espresso Arabica liqueur under the motto ‘Whisky Meets Coffee’.

The blend was composed by Stonewood’s master distillers and offers a ‘keen sense of balance’ to mark the brand’s first whisky liqueur.

Stonewood Bairish Coffee.

Stonewood Bairish Coffee.

In addition, Brennerei Schraml’s five-year-old Stonewood Drà Bavarian Single Malt Whisky has recently been named a finalist in the consumer-voted Global Travel Retail Awards, organised by TRBusiness and m1nd-set, in the ‘Best Spirits Product’ category.

Brennerei Schraml Owner Gregor Schraml.

Brennerei Schraml Owner Gregor Schraml.

“It was a great honour to be recognised for the Stonewood 5 year old Drà and we look forward to attending the gala event in France during October,” said Owner Gregor Schraml.

The winners will be announced on Monday 3 October 2022 at a glamorous seated dinner ceremony at Hotel Barrière Le Majestic Cannes, during the TFWA World Exhibition. (Early bird tickets are available until 12 September 2022).

Brennerei Schraml is located in Germany’s Alte Propstei in Erbendorf, Bavaria, on the site of a former Benedictine monastery and presbytery that lays claim to the oldest whisky distillery in the country.

The distillery has been owned by the Schraml family for 200 years – it was opened in 1818 by Johann Baptist Schraml (1790-1839) – and has been overseen by six generations to date.

The Stonewood brand takes its name from the neighbouring Steinwald mountain range, which directly translates to Stonewood, a revered nature park.

With Germany hosting the UEFA football championships across the country in 2024, the Special Olympics World Games in Berlin in 2023 and the annual Oktoberfest taking place in Brennerei Schraml’s home state of Bavaria, the company has ‘multiple plans to support the travel retail sector over the next 12 months’.

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