Bric’s reaches 60 years in ‘niche market position’

By Charlotte Turner |

In honour of its 60th anniversary, Italian luxury leathergoods brand, Bric’s, is launching a special Life 60° edition as part of its Life collection.

 

Life 60° comes in olive green with black leather accents and will be available at the end of July at Bric’s stores and selected leathergoods shops in Italy and abroad. The new details selected for the anniversary include a metal Bric’s 60 logo.

 

Bric’s CEO Atillio Briccola spoke to TRBusiness.com about how the business started with just one small facility back in the fifties. “Step by step we have enlarged our industrial facility created back in 1952 by the founder, Mario Briccola.

 

Bric's 60th Anniversary“During the last 15 years we have made important investments to lengthen the chain and we opened 30 mono brand stores all around the world, from Milan to New York, from Paris to Rome, from Florence to Dubai, from Kuala Lumpur to Los Angeles, from Guadalajara to Singapore.”

 

In 1952, the brand decided to offer the market a new luggage collection, which was more focused on fashion, distancing itself from existing proposals. “In the next few years we want to further enhance our niche position in the market and expand our global distribution,” adds Briccola.

 

Briccola also mentions the ‘Made in Bric’s concept’. “A product made in Bric’s comes from a tradition, [which I believe to be] unique in the world that guarantees an elevated standard of quality. When one speaks of ‘Made in Italy’ one refers not only to the geographical origin but rather to the genius of Italian know how, from which an idea is born, and to an all too unmistakable style.

 

“Bric’s and its organisation guarantees since 1952 the preservation of its traditions whether it is manufactured in Italy or in other countries. For this reason our best guarantee is “Made in Bric’s”.

 

 

 

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