British Airways & Iberia loyalty members earn Avios on purchases at WDF shops

By Luke Barras-hill |

BA and Iberia loyalty members can now earn Avios points at World Duty Free Heathrow shops.

BA Executive Club members can now earn Avios on purchases such as sunglasses, skincare, fragrances, fashion and more in select World Duty Free shops.

British Airways Executive Club members are now able to collect Avios points when shopping at Avolta’s World Duty Free shops at London Heathrow Airport.

Customers are required to sign-up to ‘Red by Dufry’ – the travel retailer’s loyalty programme – and input their Executive Club details into the Red by Dufry app to avail of one Avios per £1/$1.3 spent instore.

Avios, the airline’s rewards currency, will be awarded to shoppers within 72 hours of each eligible purchase, with a bonus 250 Avios available on the initial transaction.

BA American Express cardholders can also take the opportunity to earn additional Avios when paying for their purchases.

More than 1,500 retailers are active on shopping., including eBay which joined in September.

In a co-aligned offer, Iberia Plus loyalty members can also collect one Avios per €1 spent when shopping in World Duty Free shops at airports in Spain.

Colm Lacy, Chief Commercial Offer, British Airways said: “We know how much collecting Avios makes a difference to our customers’ travels, so we continue to find new ways to make collecting it easier than ever. With World Duty Free’s expansive presence at Heathrow, there’ll be plenty of opportunity for Members to collect Avios, bringing them one step closer to their next flight, holiday or experience.”

In a statement, Vijay Talwar, Avolta’s Chief Commercial and Digital Officer added: “This fantastic initiative will make travellers happier, very much in line with Avolta’s mission to make every journey as rewarding as the destination. We are delighted to be able to offer these extra rewards to our passengers, beyond the savings and benefits they already receive as part of our Red By Dufry loyalty programme. This is the beginning of a great collaboration, and we look forward to building on our partnership with IAG Loyalty in the future.”

Rob McDonald, Chief Commercial at IAG Loyalty, the owner and operator of the global loyalty currency, said: “We’re delighted to partner with Avolta’s Red By Dufry, adding another meaningful way for British Airways Executive Club and Iberia Plus members to earn Avios with their everyday spend. Avolta joins a growing network of market-leading global brands that members can collect with.”

Below image credit: British Airways.


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