Coty-managed Burberry Beauty can reveal Isamaya Ffrench is the brand’s new Global Beauty Director. The British makeup artist, who has worked on the brand’s TB Monogram and the Festive 2019 campaigns under Chief Creative Officer Riccardo Tisci, has become a global sensation working with A-list celebrities and supermodels from all over the world.

 

“To me, Britishness has always carried this sense of attitude; it is confident, strong and also eccentric,” said Riccardo Tisci, Burberry Beauty’s Chief Creative Officer.

 

“Isamaya is the perfect ambassador to interpret the tension between classical and creative for Burberry Beauty – she is bold, she pushes the boundaries and has such a unique modern vision. I am so excited to welcome her to the Burberry family.”

 

Ffrench studied 3D design at Chelsea College of Art and then product design at Central St Martins before starting her career in Beauty.

 

FIRST CAMPAIGN DUE IN AUTUMN

In 2017, Isamaya launched Dazed Beauty and has since played a key creative role for numerous international luxury cosmetic brands, working as Brand Ambassador and Creative Director.

 

 

“I’ve had such a wonderful experience working with Burberry over the past year and I’m incredibly honoured to be part of the team. Riccardo has a brilliant mind and is such an inspiring leader – he always pushes me creatively. It’s a very exciting time to be joining the company and I can’t wait to show the world what we have been working on.”

 

Ffrench’s first campaign as Burberry Global Beauty Director will be released in Autumn 2020.