Brockmans Agave Cut hybrid set to ‘disrupt’ GTR spirits category

By Kristiane Sherry |

Brockmans has released hybrid spirit Agave Cut.

Brockmans has released hybrid spirit Agave Cut.

UK-based Brockmans Gin has added Agave Cut to its line-up, a gin-agave hybrid spirit inspired by New York bartenders.

The release is said to blend together two distinct distilling cultures and traditions.

Inspired by New York bartenders who cut cocktails with agave spirits, the release is in line with the brands ‘Properly Improper’ line. The “ethos” sees it “respect conventional methods, but not be bound by them”.

Brockmans Agave Cut is essentially the gin “cut” with agave spirit, with the botanical recipe “enhanced” with a hint of pink grapefruit. 

The first batch release is limited to 9,000 bottles. Each signature black bottle is individually numbered with debossed detailing, and is sealed with teal-coloured wax. Each bottle is presented in a gift box.  

Agave Cut is designed to be sipped neat, as a G&T-style serve (the Agave Cut & Tonic), or in a long cocktail.

Its signature serve is the Agave Cut Paloma, which is made using the spirit, lime juice, pink grapefruit juice, agave syrup and soda. Other recommended serves include the Picante. 

Agave Cut: ‘Very proud’ of the release

“Agave Cut is the most Properly Improper thing we have done to date, and we are very proud of what we have achieved,” said Eric Sampers, Brockmans Global Marketing Director.

“It is a fantastic liquid that combines two seemingly very different distilling cultures and traditions into something unique, sophisticated, and absolutely delicious to drink. 

“Our growing fanbase of loyal customers have come to expect a lot from Brockmans and we are 100% confident that Agave Cut will not disappoint.”

In global travel retail, the Brockmans portfolio is represented by JP GTR. 

Brockmans Agave Cut is made to be mixed and sipped.

Founder JP Aucher added: “Brockmans Agave Cut fits perfectly with our retailer promise to offer products that are Different, Distinctive and Disruptive.

“This year we have enjoyed concrete progress with Brockmans Gin through partnerships with key travel retailers including Gebr. Heinemann and London Supply and I’m 100% convinced that the addition of Agave Cut will enable us to expand existing agreements and open new doors. 

“The fact that the product is its first showing in Cannes is a testament to the importance of global travel retail in launching and show-casing newness and innovation.”

Ahead of the TFWA World Exhibition, Brockmans released details of its Orange Kiss gin expression.

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