The new bottle now contains 51% post-consumer recycled glass content, whereas before it only contained 0.6% of the same material.

Brockman’s Gin has launched a newly designed, lightweight bottle as part of its commitment to sustainability, which it will showcase at the TFWA World Exhibition & Conference from 29 September to 3 October.

The new bottle format is due to be released in September 2024 and phased in across all products and markets, including global travel retail.

Jean-Dominique Andreu, managing director of Brockman Gin, said: “Our new bottle represents a significant step in our journey towards sustainability. We are proud to lead the industry with this innovative, lightweight packaging and we are committed to continuing our efforts to create a more sustainable future.”

The key feature of the design is its weight, or lack thereof. At only 500g the bottle, designed by glass manufacturer Verallia, will be the lightest bottle among the largest super premium gin brands globally.

This was based on a comparison with the seven bestselling gin brands globally in the super premium segment according to IWSR (2023 data, volumes): Hendrick’s, Roku Gin, Malfy Gin, Tanqueray 10, The Botanist, Drumshanbo, Gin Mare.

The claim is based on the average weight of the competitive set’s bottles, and the data has been verified independently by Campden BRI.

Brockman’s added by choosing a lighter bottle, the brand aims to decrease CO2 emissions through the overall reduction of energy intensive material usage and logistics.

Brockmans Gin also teased a new brand launch at the exhibition through spirits distributor JP-GTR.

In global travel retail, the Brockmans portfolio is exclusively represented by JP GTR whose founder, JP Aucher added: “Brockmans Gin continues to build a solid footprint in global travel retail through partnerships with key travel retailers including Gebr. Heinemann, Aer Rianta International, London Supply, and distributors such as DISC USA, PBG and Overseas Distribution Company.

Creating a point of difference is hugely important and, balanced with the traveller’s increasing demand for sustainable and eco-friendly products, I’m confident that this new lighter bottle will be highly welcomed by both retailers and consumers, creating new opportunities to open new doors.”

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