Bulgari is coaxing travellers’ olfactive interests with Rome-inspired corner shops at Istanbul Airport (IST).

Created in partnership with Unifree Duty Free and Gebr. Heinemann, the redesigned stores are located at Terminals 4 and 6.

Travellers can explore Bulgari’s high perfumery collections, complemented by personalised gifting and bespoke services.

The stores evoke classical architecture emblematic of Rome’s historical roots and accentuated by Italian design and craftsmanship.

Against a golden beige colour palette, marble-clad display units echo Roman monuments with pillar-like detailing inviting guests to explore the fragrances.

IMPOSING PRESENCE

Prominent collections on show include the Bulgari Allegra women’s fragrance line, the new Bulgari Allegra Maxi Shelley range of silk scarves, and Bulgari Le Gemme.

Visitors can also peruse other ranges such as Rose Goldea Blossom Delight, Bulgari Omnia and Bulgari Man.

Bulgari Allegra covers the core collection (Bulgari Allegra Riva Solare; Bulgari Allegra Dolce Estasi; Bulgari Allegra Rock’ N ‘Rome; Bulgari Allegra Fiori D’Amore; and Bulgari Allegra Fantasia).

Additionally, the maison has unveiled exclusive essences under the ‘Magnifying’ moniker, which it claims is an industry first.

For an olfactive experience with a twist, the essences blend with any of the collection’s eau de parfums, drawing on refined materials exclusive to Bulgari – Magnifying Musk, Magnifying Bergamot, Magnifying Rose, Magnifying Vanilla and Magnifying Patchouli.

The scents journey continues with three new iterations: Bulgari Allegra Spettacolore EDP, Bulgari Allegra Baciami EDP, and Bulgari Allegra Magnifying Myrrh Essence.

Bulgari Allegra Maxi Shelley (Riva Solare Maxi Shelley, Dolce Estasi Max Shelley, Fiori D’Amore Maxi Shelley, Rock’ N’ Rome Maxi Shelley and Fantasia Maxi Shelley) pure silk scarves are 100% made in Lake Como, Italy and each boasts an intricate handmade drawing.

Bulgari Le Gemme takes its cues from the historical marriage of jewellery and perfumes, with each fragrance representing a single gemstone.

The Discover Le Gemme Collection (Bulgari Desiria, Bulgari Tygar, Bulgari Gyan, Bulgari Garanat, Bulgari Onekh, Bulgari Rubinia, Bulgari Yasep, Bulgari Falkar) is displayed prominently.

These are represented by a cabochon-cut jewel atop the cap of each of the flacons.

The assortment has relaunched 10 of its best-loved eau de parfums in a new gender-free collection inviting customers to choose their own paths based on perfume preferences.

Meanwhile, the Bulgari corners present travellers with tech-guided explorations of the collections.

Here, they can style a Bulgari Allegra personal scent via the Bulgari app; acquaint themselves with Bulgari Allegra Maxi Shelleys; and gain styling inspiration using the Bulgari Tovch app.

Bulgari is also offering a complimentary menu of services including bespoke gift-wrapping; mocktails inspired by famed Italian aperitifs; take-home recipe cards; Italian love poems; and iconic treat Dolcetti.