Butlers brings sharing bags, limited editions and gift boxes to Cannes
By Faye Bartle |

The Pink Assortment gift assortment is already listed with ARI and Avolta.
Family-owned chocolatier Butlers Chocolates is set to launch a wave of new products designed with travellers in mind at the upcoming at TFWA World Exhibition in Cannes (N17, Mediterranean Village).
First up is two new fully recyclable sharing bags, each containing 30 individually wrapped chocolates made with sustainably sourced cocoa and zero palm oil.
The Famous Irish Collection bag builds on the company’s credentials of making chocolates flavoured with world-famous Irish drinks.
Containing two of the company’s most popular recipes – dark chocolate with a smooth Irish Whiskey truffle centre and milk chocolate with rich Irish Cream – it marks the first time the popular chocolates have been available in this larger format.
The second sharing bag that’s being launched at the show is the Milk Mini Bar Collection Bag, which contains four popular flavour varieties, all in milk chocolate.

Butlers is launching two new sharing bags at TFWA Cannes.
This alcohol-free bag features two solid tablet varieties (Honeycomb and 40% Milk) in addition to two flavours of filled chocolates (Vanilla and Salt Caramel).
Each piece is colour coded to reflect its flavour.
Butlers believes the bag will be especially enticing to Gen Z shoppers, with its bright colours giving it strong shelf impact.
Additionally, Butlers’ sustainability credentials are clearly highlighted front of pack, adding to the appeal of the popular flavours.

Butlers 200g Pistachio Praline Crunch is a finalists in the consumer-voted 2025 Global Travel Retail Awards.
Also in Cannes, Butlers is further building its core range, which forms part of its classic travel retail offer, with a variety of new and exclusive limited editions.
Among them is the Butlers 200g Pistachio Praline Crunch, which was recently introduced in a worldwide global travel retail (GTR) launch with Dubai Duty Free.
The product is recognised as a finalists in the consumer-voted 2025 Global Travel Retail Awards in the category for Best Confectionery & Food Product.
Tickets to the ceremony on Tuesday 30 September can be purchased until 23 September, subject to availability. Please click here to purchase yours.
More information on limited editions and new flavours for 2026 will be available at the booth.
Finally, Butlers is also debuting a new gift assortment, presented in an elegant metallic pink embossed box with a decorative sleeve.
This alcohol-free assortment is already listed in ARI and Avolta with further GTR availability to follow in the coming months.
It contains 13 different flavours including Pink Himalayan Salted Caramel, Date & Almond and Butlers signature Milk Orange Crunch.
READ MORE: Revealed: Travel Retail Awards 2025 finalists
READ MORE: Butlers debuts limited edition Pistachio Praline Crunch with Dubai Duty Free
READ MORE: Butlers to unbox new White Chocolate Collection at TFWA Exhibition in Cannes
Prada Beauty winter takeover drives strong results at CPH
Image Credit: L'Oreal Travel Retail Prada Beauty delivered strong visibility and conversion...
Gebr. Heinemann names Rajshree Dugar as new Asia Pacific CEO
Image Credit: Gebr. Heinemann Gebr. Heinemann has announced that Johannes Sammann, currently...
Learnings from APTRA conference: go hybrid and dissect spirits
Image Credit: APTRA India is one of the few bright spots for the global travel retail channel...
-
International,Prada Beauty winter takeover drives strong results at CPH
-
International,Gebr. Heinemann names Rajshree Dugar as new Asia Pacific CEO
-
In the Magazine
TRBusiness Magazine is free to access. Read the latest issue now.

Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.









