Cabeau has launched the latest design of its Air Evolution inflatable neck pillow, which features an upgraded machine-washable cover as well as a ‘superior inflation system’ that is said to significantly reduce the effort required to inflate and deflate the pillow.

 

The packaging has also been redesigned to allow more display options in key retail locations where space is limited.

 

“The new release demonstrates not only Cabeau’s position as the world’s leading manufacturer of best-in-class travel pillows and accessories, but also the company’s dedication to working alongside travel retailers to continually improve its products which drive sales and strengthen brand loyalty,” said the company.

 

Air Evolution’s new compact packaging increases the merchandising options for the pillow which can be hung from peg hooks or displayed on shelves. The vertical orientation is particularly suited where space is limited and is ideal for showcasing close to impulse items at point-of-sale.

 

COMPACT ‘PEGGABLE’ NEW PACKAGING

For this new edition, the Air Evolution removable cover has been upgraded to a more ‘luxurious feel’.

 

“The pillow also introduces a new single-breath inflation system which includes a large, easily accessible valve that doesn’t require opening the pillow cover or squeezing the valve stem to inflate,” added Cabeau.

 

Cabeau’s Global Travel Retail Sales Director Lital Guedalia said: “We are delighted to announce the newest edition of our popular, market-leading Air Evolution inflatable neck pillow.

 

“Compact size, comfort and ease-of-use are the key trends we identified from customers and industry partners to create the ideal inflatable pillow most preferred by savvy travellers.”

 

“In the current climate, Cabeau believes it is vital to continue innovating and exceeding customer expectations to remain viable in the market.

 

“We are working hard to ensure the health and safety of our staff and partners, but we are also planning for what we are sure will be a bright and exciting future.”