CabinZero targets all DF&TR sectors as it seeks to expand airside presence

By Andrew Pentol |

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Denz van der List, Sales Director, CabinZero outlines his ambitions for the brand in duty free and travel retail.

CabinZero Sales Director for Global Travel Retail Denz van der List has set about focusing on ‘existing pillars’ in his first year at the company.

Van der List, who officially assumed the role on 1 September 2019, was present at last year’s TFWA World Exhibition in Cannes, where the company exhibited for the second time and presented its new Classic Remix Collection.

He told TRBusiness: “My first year is all about focusing on those existing pillars such as where the data is coming from, what information is current, what data is in the system and what we are dealing with as far as existing retailers are concerned and how we can maximise their growth.”

RULES OF ENGAGEMENT

Drawing on his previous DF&TR experience has helped him hit the ground running in terms of spearheading the company’s DF&TR business. “I learnt a lot in my previous role with travel accessories company Cabeau in so far as what retailers are looking for and the rules of engagement which work in this industry. It is now a case of using a different product in almost the same category.”

Outlining the company’s duty free and travel retail strategy, which involves attending all major trade shows including TFWA Singapore, Trinity, MEADFA and upcoming Summit of the Americas, Van der List remarked: “From my experience, I know Asia is definitely a very fast-growing market, so there is definitely going to be a strong focus there. Our products also work very well in Europe with the low-cost carriers.”

Concentrating on the digital aspect of the brand is also a priority. “We are going to focus on the digital aspect of the brand which is the social media point of view, creating that brand awareness and showing more than just a product, but creating that experience.”

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CabinZero is adamant travellers are seeking affordable luxury items such as the brand’s luggage products. 

Van der List also indicated the company will be targeting all travel retail sectors including inflight, cruise and airport ground-stores. “We are definitely targeting the full travel retail circle as there is the potential to buy a product like this when people are travelling. Products like these are expected to do very well landside which is where the majority of the business is right now. The challenge is to find that space airside.”

Keeping on top latest trends in the affordable luxury segment will also help the company moving forward as it becomes more prominent in travel retail and duty free. “We read the studies, listen to what the data tells us and see what comes out in the news. What we have discovered is that travellers are seeking affordable luxury items. With our luggage products, this is where we have a perfect price point.”

 

 

 

 

 

 

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