CabinZero to exhibit at TFWA Cannes event for first time

By Andrew Pentol |

Cabin-Zero

CabinZero bags come in four different volume sizes to fit any airline’s luggage standard.

CabinZero, which offers a range of travel-inspired bags is to exhibit in Cannes (Green Village H56) for the first time having done so at the last two TFWA Asia Pacific events.

Following two victorious battles with Cancer which saw him leave his IT profession, Founder/CEO Neil Varden created his own bags business in 2012. Various sizes and colours are available ranging from cabin-sized models weighing just 600g.

He said: “Cabin-bag allowances can start at just 5kg with some airlines, so minimising weight and maximising storage capacity is key.

“The majority of short-trip/weekend break passengers on low-cost airlines are carrying everything in their hand-luggage, so light, tough, practical bags of the right dimensions are critical. CabinZero bags are made for ‘zero hassle’ when travelling.”

IMPORTANT CHANNEL

Currently, the business has more than 1,200 points of sale in more than 30 countries and Varden is aware of the importance of DF&TR as a sales channel.

“It’s a channel that we’re really focusing on now and while luggage tends to be associated more with landside shops at airports, we think there’s a lot of untapped potential airside, as well as with other channels such as downtown/border stores and cruise ships/ferries.

“People shop at the airport, during the holiday. Everyone invariably brings back more than they left with, so the opportunity to buy an additional bag that’s light and durable is relevant.”

CabinZero bags come in four different volume sizes to fit any airline’s luggage standard with choices of side or top handle, or rucksack style available.

Cabin Zero 2

Up to 23 colours are for sale, along with a Flags design.

Up to 23 colours are for sale, along with a Flags design, catering for all tastes from ultra-modern to conservative. The range also includes Cabin Cubes for compartmentalising products inside bags and a range of hip bags. All bags include lost and found tags and a 10-year guarantee (upgraded to 25 years with a Facebook like).

Varden added: “Hip bags are also very much back in trend with young people and ours —in 12 colours—are selling like hot cakes. They’re definitely a perfect offer for travel retail, both sides of passport control.”

CabinZero 3

CabinZero Founder and CEO Neil Varden.

On the prospect of exhibiting in Cannes, Varden commented: “We’re delighted to be present for the first time at the TFWA World Exhibition. On balance, there aren’t that many luggage companies exhibiting in Cannes and it is a relevant category.

“We received a lot of interest at the Singapore show, which we’re still following up on, so it’s definitely worth exhibiting.”

To date, the brand has achieved distribution at a number of airports including Amsterdam Schiphol, Brunei International, Rome Fiumicino, Manila Ninoy Aquino and Singapore Changi. Shannon and Frankfurt will join the list from October.

EXCESS BAGGAGE PARTNERSHIP

CabinZero has also partnered with Excess Baggage which recently listed the brand at Toronto Pearson Airport where they sold out in the first two weeks. CabinZero will also feature in Excess Baggage’s new pop-up store opening airside at Gatwick North later this year.

In the meantime, the company is developing a free-standing display unit specifically aimed at airside retail locations. It is also looking at products geared towards inflight sales. “At present, we’re advertising on Easyjet boarding passes offering a discount code. It’s a great way to raise brand awareness and will be interesting to see the uptake.”

He concluded: “We’ve got some very innovative ideas going forward and are definitely in this business for the long-term. We’re expanding fast and that means also growing our travel retail team, either with full time staff or possibly agents and distributors for certain regions. It’s a very exciting time.”

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