Travel-inspired bag specialist CabinZero will present its new range at the upcoming TFWA World Exhibition and Conference in Cannes (Green Village H56).
The new Classic Remix collection is already attracting strong interest from travel retailers, backed by striking new free-standing display units (FDSUs), according to the company, which recently appointed Denz Van der List as new Director for GTR.
CabinZero has been boosted by two recent new airline listings (Tiger Air and Philippines Airlines) for its products, as it seeks to expand in DF&TR with its new Classic Remix Collection.
NEW AIRLINE LISTINGS
The new CabinZero airline listings are for the CabinZero Adv Dry 30 litre waterproof backpack. This boasts multi-functional features, an attractive recommended retail price and 10-year warranty.
In terms of the Classic Remix Collection, this was first shown to travel retail buyers at this year’s TFWA Singapore show. Neil Varden, Founder and CEO, CabinZero says the new limited edition collection will soon be available in airport ground stores.
Made in collaboration with the Victoria and Albert Museum (V&A), the London-based museum of art, design and performance, the collection combines all-weather, durable bags with various patterns.
The range of six backpacks and hip bags feature various convenient sizes. These are 28 litre, 36 litre and 44 litre in Classic, two litre Classic Hip and the 11 litre and 30 litre in Adv Dry.
The collection introduces four new design styles into travel retail and domestic markets, inspired by prints drawn from the V&A archives. Designs include the travel retail exclusive Azar (left) which is inspired by an Iranian textile from the mid-19th century.
Other designs include Paisley (right) which has been reimagined with linen white, rich red, deep blue and jade green on a burgundy background and Night Floral. This takes inspiration from an album of textiles by William Kilburn (1745-1818) in the V&A collection. The final design is Spitalfields, the hand-painted floral watercolour print in soft burgundy tones.
Features of individual CabinZero bags vary depending on their size. Highlights include all-weather protection, hide-away straps, trolley slip, thicker padding on the back and straps, sternum straps, bottle/umbrella pockets and laptop compartments.
Another incentive for potential retailers are the new FDSUs. Varden says these will significantly add to the overall proposition for potential stockists of CabinZero products in DF&TR.
He added: “The new collection, developed in conjunction with the V&A in London has added some beautiful archival prints to our collection, including the Azar, which is a striking travel retail exclusive.
“We’re really stepping up our efforts in the travel market and have now appointed Denz Van der List as Global Travel Retail Sales Director. Denz is already a very well-known figure in the travel retail industry with vast experience in duty free/paid airport retail, inflight retail, cruises, hotels and international distribution.
“We have no doubt that he will be an essential asset to the team and help us grow our travel retail business and bolster the success of our range of CabinZero products.”
Varden continued: “We have been further encouraged recently by new airline listings for our products and myself and the team are greatly anticipating the TFWA showpiece event in Cannes, where we will be presenting the V&A collection and the best of other Cabin Zero products.”