Calibre Beauté intends to enter the travel retail market with its No Bleeding Lips Secret Lip Liner with an MSRP of US$14.99.
According to the beauty company, this “colourless lip liner stops lipstick and lipgloss from bleeding or feathering so women can now wear their lip colours with confidence,” says President of Calibre Beauté, Michael McLaughlin. “Since it is clear, it goes with any lip product chosen and is waterproof and long-lasting (for more than five hours).”
McLaughlin says it is free from mineral oil, paraffin, preservatives and animal-derived ingredients.
Calibre Beauté, launched in July 2012, is a division of Quadrant Cosmetics Corp – a Canadian marketer of cosmetics, fragrances and toiletries.
“It’s fast to use because it is colourless and doesn’t require the precision of a coloured liner,” says the company of the No Bleeding Lips Secret Lip Liner.
‘DEDICATED COUNTER MERCHANDISER’
“The product will be featured in a dedicated counter merchandiser that is easy for a store to display and works as a ‘silent salesperson’.”
Calibre Beauté markets select cosmetics, fragrances and toiletry brands in Canada. It began trading with Oscar de la Renta fragrances in Canada in July 15, 2012 followed by the launch of No Bleeding Lips Secret Lip Liner in October 2012.
“Calibre Beauté has been developed to secure emerging and select niche brands in the market,” says Quadrant Cosmetics Corp.