Prolific designer fragrance brand, Calvin Klein, adds to its huge portfolio of scents with the new ck free sport, said to be ‘motivated by competition , inspired by pushing the boundaries and energised by the thrill of reaching new limits’.
The juice, which is classed as ‘marine woody’ “is inspired by an independent, uniquely individual man who is never afraid to push the limits,” says ck’s fragrance parent company, Coty.
“Ck free sport instantly energises you with irresistible freshness, as bursts of citrus and watery florals collide.” Top notes include bergamot, marine and orange, at its heart lies jasmine, muguet and lotus blossom and the base notes include cedarwood, sandalwood and amber.
The glass flacon features a red gradient on the sides and base, while the light colour on the shoulders ‘complement the gunmetal pump and cap’.
The print campaign [pictured below] shot by Steven Klein, features model Matthew Terry, and is set in a modern, architectural environment. The television campaign was shot by Baron + Baron.
Ck free sport will be on counter in travel Retail Europe and Asia Pacific as of March 2014.