Calvin Klein partners artist Harry Cartwright for Summer Daze scents

By Charlotte Turner |

Calvin Klein Fragrances has released new scents from two of its pillar brands, CK One and Eternity, ahead of the new summer season, which is set to be a busy one for the travel industry.

 

The new fragrances arrived in Asia Pacific travel retail locations on 1 April while they have been on counter in Europe since 1 March.

 

This season, the brand has collaborated with British artist Harry Cartwright, whose signature style of iconic America imagery, has inspired the bottles and packaging of the new Summer Daze collection.

 

“CK One Summer Daze is inspired by the ultimate road trip with your tribe, and the freedom felt on the open road,” says parent company, Coty.

 

ILIAS ERMENIDIS CREATES THE JUICE

“Beautiful landscapes. Passing road signs. A map filled with endless adventure. The arrival of summer awakens one’s innermost feelings of warmth, youth, and playfulness.”

 

The updated CK One Summer Daze outer packaging, which was designed by Cartwright, ‘serves as a canvas for creative exploration’. “Showcasing vintage imagery of swaying palm trees on picturesque beaches, the imagery instantly transports the wearer to the country’s sunny west coast,” added Coty.

 

Regarding the juice, Master perfumer Ilias Ermenidis along with senior perfumer Clement Gavarry blended ‘fruity notes with a hint of heat to elicit a refreshing scent built around an iced mint tea accord’.

 

CK One Summer Daze is also said to be a vegan formula, formulated with naturally derived alcohol, and contains 89% ingredients from natural origin. Its packaging is derived from recycled materials.

 

ETERNITY REIMAGINED FOR THIS SEASON

In addition the Calvin Klein Eternity pillar returns with Summer Daze For Men and Summer Daze for Women.

 

The new fragrances are inspired by ‘the relaxed feeling of a romantic summer holiday with your partner’, said Coty.

 

Once again, Cartwright was responsible for the new bottle and packaging designs while perfumers Jacques Huclier of Givaudan and Laurent Le Guernec of IFF, reimagined the original Eternity compositions for men and for women respectively, “with fruitier and fresher notes emblematic of summer”, added Coty.

 

“Eternity Summer Daze for Men is a fougere fruity eau de toilette with sparkling oceanic notes. Eternity Summer Daze for Women is a floral fruity eau de parfum symbolic of femininity and youth. Both fragrances are crafted to provide a feeling of happiness.”

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