Calvin Klein’s new Euphoria Signature Elixir will be available in travel retail from 1 September.

Calvin Klein Fragrances has expanded its Euphoria franchise with Euphoria Signature Elixir, launching the new scent with a global campaign starring Grammy Award-winning singer-songwriter Rosalía.

Available in travel retail from 1 September with Coty, the fragrance builds on the original Euphoria while dialling up one of the elixirs collection’s key ingredients: vanilla.

Created by perfumers Carlos Benaim and Domitille Michalon of IFF, the chypre-vanilla fragrance combines crystallised vanilla with orchid and bright patchouli essence. The parfum intense features a 28% concentration, with the vanilla pods slowly matured to allow crystals to form naturally across their surface.

The familiar euphoria bottle has been given a suitably high-shine update for the launch. Its sculptural silhouette is reimagined in luminous silver with a partially translucent metallic finish, creating a monochromatic look that carries through to the accompanying campaign.

Photographed by Carlijn Jacobs, the campaign places Rosalía in an abstract, reflective silver landscape, with the singer embodying the fragrance’s themes of modern femininity, confidence and sensuality through a series of fluid movements.

Calvin Klein Euphoria Signature Elixir is available through retailers worldwide from 1 September 2026.

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