Caran d’Ache and Line Friends release two limited edition ballpoint pen models

By Andrew Pentol |

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The first anniversary ballpoint pen model represents the Brown bear, an original Line Friends character.

Caran d’Ache is continuing to celebrate the 50th anniversary of the 849 ballpoint pen with a limited edition in partnership with global character brand Line Friends.

One of the two new models represents the Brown bear, an original Line Friends character, while the other depicts BT21, initiated by Prince Tata from Planet BT who crashed on earth while travelling with Van. Both models are exclusively available in GTR and domestic markets in Latin America and Asia Pacific.

The body of the first pen is dark brown. A drop of resin is placed on the pen’s button to show the bear’s face. Model number two portrays the eight members of BT21. The ballpoint is decorated with the faces of each member and has a striking red body.

Offering a snapshot of the company’s DF&TR progression in 2019 Valentine Vernaz, International Sales Manager, Global Travel Retail +Domestic Latam/MEA, Caran d’Ache told TRBusiness: “Caran d’Ache has a strong presence in the Swiss travel retail market with shop-in-shops in all Swiss key airports including Geneva, Zurich and Basel.

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Model number two is decorated with the faces of each BT21 member.

“We also benefit from a good presence in Latin American countries such as Brazil, Argentina and Uruguay, in Asia (Hong, Macau and South Korea) and in the Middle East and Africa. Our objectives for the coming years are to develop our presence in the international duty free market and to increase our travel retail exclusive offer. We are also continuing to develop and grow our inflight business to remain a key player in  the gifting and kids categories.”

 

 

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