Cartwright & Butler ran a HPP at Heathrow T3 with Avolta this summer.

British brand Cartwright & Butler will showcase its vision for growth in the speciality fine food category at this year’s TFWA Tax Free World Exhibition in Cannes, (Mediterranean Village, P14).

The company highlighted its commitment to investing in engaging activations and experiential retail by unveiling its first-ever High Profile Promotion (HPP) at London Heathrow Terminal 3 this summer, in partnership with Avolta.

Running during the peak of the season, from 6 August to 9 September, the activation showcased the brand’s best-selling Great British Collection – a curated range of indulgent souvenir treats that celebrates British tradition.

Bold and colourful POS displays, created by the company’s in-house design team in collaboration with Kounter agency, delivered high visual impact and compelling brand storytelling, while brand ambassadors drove strong engagement through sampling.

Cartwright & Butler says the campaign generated a measurable sales uplift and ‘reinforced its credentials as a high-performing premium brand in the travel retail arena’.

The TREX Great British Luxury Chocolate Biscuit Selection Tin is designed with shelf standout and gifting appeal in mind.

In other news, in July the company introduced a new travel retail exclusive: The Great British Luxury Chocolate Biscuit Selection Tin.

This TREX features 24 biscuits, either dipped, enrobed or smothered in dark, white or milk chocolate, presented in a bespoke, gold-accented Union Jack keepsake tin.

“As Cannes approaches, we are proud to highlight a year of significant progress in the travel retail channel, and look forward to showcasing our best-selling lines, plus presenting new product concepts, flavours and packaging innovations at this year’s TFWA show,” said Commercial Director Charlotte O’Neill.

“Our steady pipeline of new products is central to our mission of bringing the quintessential British teatime experience to global travellers, as we work closely with our retail partners to build the Cartwright & Butler brand in both established and emerging markets.”

Looking ahead, the focus for Cartwright & Butler remains firmly on delivering premium gifting products for GTR, with a strong emphasis on channel exclusives, products with a sense of place, and luxury trend-driven limited editions.

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