Cayoo jewellery launches three new collections for travel retail

By Charlotte Turner |

After making its debut in travel retail with Cathay Pacific and the Nuance Group, Swiss jewellery brand, Cayoo, says it is launching three new collections for its SS14 programme.


The SS14 collection consists of bangles, rings, pendants and charms in six colours presented in open-sell boxes stacked in new revolving floor stand units. At present Cayoo is negotiating listings with four leading duty free retailers and airlines.


Cayoo will also expand its presence in domestic markets like Italy, France, Switzerland, Greece and UK aiming at high-end fashion boutiques and jewellers.


The Pebble collection features the pebble shape in lightweight rings and bangles as well as opaque plexiglass and Swarovski Zirconia stones. Each jewellery piece is branded with the laser engraved Cayoo Star on one side.


The Pure collection comprises the brand’s Bubbles Bangles [featured left] in three colours; pearl, doré and taupe, which are highlighted by floating Swarovski crystals in matching tones.


And finally, the Pacific SS14 Cayoo collection features shades of blue and combines turquoise and carrarawhite plexiglass with floating Swarovski crystals in blue tones.

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