Champagne Lanson renews partnership with The All England Tennis Club

Champagne Lanson Wimbledon

Lanson serves up five more years at Wimbledon.

Champagne Lanson has renewed its partnership with The All England Lawn Tennis Club, confirming another five years as Official Partner to The Championships, Wimbledon.

The house and the All England Club have enjoyed a long-standing partnership, dating to 1977. The new agreement will see Champagne Lanson’s relationship extend to 2028, with their 50th year of association with the global tennis event being celebrated in 2027.

Champagne Lanson President François Van Aal commented: “We are thrilled to renew our partnership with the All England Club for another five years. Champagne Lanson and the All England Club passionately uphold the values of tradition, transparency, legacy and savoir faire after an already 46 year-long and successful association.

“Wimbledon continues to be the pre-eminent global tennis tournament, hotly anticipated by our customers worldwide and we love sharing these amazing sporting memories with them.

“This renewed partnership will also ring in the 50th year of our association with The Championships, Wimbledon in 2027, and will be cause for much celebration at the house.”

Lanson President Francois Van Aal

Party planning: Champagne Lanson President François Van Aal confirms that the 50th year of association between Lanson and the All England Club, in 2027, will be cause for “much celebration”.

Marketing & Commercial Director at the All England Club Usama Al-Qassab noted: “We are delighted to extend our long-standing partnership with Champagne Lanson for another five years.

“A day out at Wimbledon is a special occasion for our guests and Champagne Lanson is the perfect accompaniment as they celebrate.

“The renewed agreement will see The Championships and Champagne Lanson enter a sixth decade of partnership, a remarkably enduring relationship, of which we are very proud.”

READ MORE: Lanson in Wimbledon mood with gift boxes and airport activations


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