2027 will mark 50 years since Lanson was first served at The Championships, Wimbledon.

Champagne Lanson will unveil a programme of travel retail launches and activations at TFWA World Exhibition & Conference as it prepares to celebrate two Wimbledon milestones in 2027.

Next year will mark 50 years since Lanson was first served at The Championships, Wimbledon in 1977, as well as the 150th anniversary of the tennis tournament.

The Champagne house will use its presence at Blue Village C8 in Cannes to preview plans including global travel retail-exclusive packaging, limited-edition releases and a programme of domestic and selected airport activations throughout 2027. Lanson said the programme will use merchandising, storytelling and retail experiences to highlight the partnership, which it describes as one of the longest standing in world sport.

Today, around 150,000 glasses of Lanson champagne are served each year across Wimbledon’s hospitality venues, bars and restaurants.

“The dual anniversaries represent a unique opportunity to celebrate an iconic partnership that has become part of both Wimbledon and Champagne Lanson’s identity,” said Emmanuel Gantet, Export Director at Champagne Lanson. “Our partnership with Wimbledon remains one of the most important expressions of Champagne Lanson’s brand identity, reflecting shared values of heritage, excellence and celebration. These two important anniversaries enable us to use GTR to both drive visibility and create memorable experiences that strengthen consumers’ emotional connection with the brand.”

Alongside its 2027 anniversary plans, Lanson will present its wider global travel retail portfolio in Cannes, including Le Black Création, Le Rosé Création, Le Blanc de Blancs and Noble Champagne.

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