Champagne Lanson will showcase its new Le Black Création blend at next month’s TFWA World Exhibition (C8, Blue Village).
The introduction will replace the house’s existing Le Black Label champagne in travel retail when stocks run out. It will be listed everywhere its predecessor was, with key retailers including Lagardère, Heinemann, Dufry, Dubai Duty Free, and Tallink.
Lanson will organise staff training on Le Black Création to ensure its brand ambassadors can talk knowledgeably to travelling shoppers about the new cuvée. Furthermore, a QR code has been included on the bottle’s back label, to enable consumers to learn more about it.
Each Création features a number that corresponds to the number of harvests that have taken place since the house was founded in 1760. Le Black Création is the 257th blend of its multi-vintage brut, based on the 2017 harvest.
Le Black Création 257 blend combines Pinot Noir (51%), Chardonnay (36%) and Meunier (13%). In addition to the specified year’s wines, Lanson Winemaker Hervé Dantan has drawn a selection of reserve wines from the house’s collection, which make up 45% of the final blend. This Création has been aged for more than four years prior to its release.
“Recreating the finest expression of the Lanson style with each harvest is a duty of memory, and a challenge that requires creativity and humility towards nature,” Dantan noted. “Each Création is unique and writes a new page in our story, one that we share with the utmost transparency.”