Champagne Lanson to debut TR exclusive cuvées at TFWA Cannes

By Charlotte Turner |

Champagne Lanson is relishing the opportunity to introduce its two new and exclusive cuvées to its partners as it returns to the TFWA Cannes exhibition in October.

 

This will be the first time visitors to the exhibition will be able to taste the new products since they were announced in September last year.

 

Le Black Réserve, created by Hervé Dantan, is a non-vintage Brut ‘combining freshness, complexity and fullness in order to seduce wine and gastronomy connoisseurs’, says the brand.

 

Aged for five years, it contains a blend of 100 Crus and 70% Grand and Premier Crus, resulting in what Lanson describes as an intense and mature fruity taste combined with an ample and refined texture, a citrus and chalky freshness mixed with density and vitality.

 

Le Black Réserve, created by Hervé Dantan, is a non-vintage Brut.

Le Black Réserve, created by Hervé Dantan, contains a blend of 100 Crus and 70% Grand and Premier Crus.

HITTING THE TOP NOTES

Le Blanc de Blancs, also created by Hervé Dantan, ‘magnifies the freshness of the Lanson style’, says the house, combining it with the finesse of Chardonnay.

 

Le Blanc de Blancs has been aged for a minimum of five years with a blend of 15 Crus and 70% Grands and Premier Crus. The result is ‘revitalising and fresh…with notes of candied lemon, almond, nougat, honey, candied orange bark, and a touch of chalk’.

 

Le Blanc de Blancs is aged for a minimum of five years.

Le Blanc de Blancs has been aged for a minimum of five years.

Le Black Réserve and Le Blanc de Blancs are both exclusive to the duty free market, wine retailers and on-premise. The high quality of these new cuvées was recently documented by journal The Wine Enthusiast.

 

According to Lanson, 96 points is the highest score of the Brut Non-vintage category and the Editor’s choice.

 

Edouard de Boissieu, Head of Travel Retail said: “We’re delighted that TFWA World Exhibition is taking place this year as travel retail continues to be a key market for Lanson moving forward.

 

‘EXCELLENT SALES IN DOMESTIC MARKETS’

“While the business has continued to be challenging, Champagne Lanson has experienced some excellent sales on domestic markets with strong sales in Oceania, the US and the UK, in some cases with results well ahead of the Champagne sector average.

 

“This we see as extremely encouraging for us as our repositioning has been clearly well perceived internationally, which is sure to have a knock-on effect in travel retail as business continues to improve.”

 

Long term, de Boissieu remains enthusiastic about the opportunities in Australia and New Zealand where domestic sales have continued to outperform the category in 2021 following impressive sales growth in 2020 of  +25% and +35% respectively.

 

“With this positivity for the Lanson brand, we are returning to Cannes this year with a great deal of optimism and confidence,” he said. “Most of all, we’re looking forward to seeing our many customers, colleagues and friends for the first time and – naturally – to raising a glass of Champagne Lanson.”

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