Champagne Lanson is launching its Le Vintage 2012 in celebration of the variant’s 10th anniversary at the TFWA World Exhibition & Conference in Cannes this year, as Head of Travel Retail Edouard De Boissieu eyes a “rapid recovery for Champagne sales in GTR”.
Le Vintage 2012 is characterised by its ‘aromatic intensity and complexity’, with notes of candied fruit, dried apricots and almond and punctuated by aromas of acacia honey and sweet spices.
“We are very excited to be bringing this exceptional Vintage 2012 to Cannes and look forward to hearing the retailers’ response,” says Edouard De Boissieu, Head of Travel Retail, who underscored the company’s commitment to global travel retail (GTR) as a ‘vital channel for our business’.
“The last two years have been very difficult, but the Champagne category generally performed very well in 2021,” said De Boissieu.
“In the UK, for example (one of Lanson’s top markets) consumers purchased an extra 2.3 million litres, or 260,721 nine-litre cases last year, according to Nielsen figures compiled for The Grocer magazine.
“For Champagne Lanson, this translated into more than 20% growth.
“As travel restrictions continue to ease, we expect to see similar rapid recovery for Champagne sales in GTR, where the category is currently over performing within the W&S sector, as consumers want to celebrate after the difficult years.
“In this context of unexpected high demand, Champagne Houses need to pay special attention to the product stock in order to deliver to all clients.
“We are aware that the rising cost of living may affect this strong performance but at the moment Lanson seems to be holding its own.
“We are delighted that the travel retail industry is seeing real recovery and expect a very positive week in Cannes.”
The Champagne Lanson stand can be found in the Blue Village, C8.