Champagne Lanson releases Christmas pouch; available with Lagardère and IDF

By Andrew Pentol |

Lanson-Brut

The new Champagne Lanson Christmas pouch has been designed to look like a snowman.

Champagne Lanson is to release a new Christmas pouch to celebrate the upcoming festive period.

The pouch has been designed to look like a snowman and is available in France with Lagardère Travel Retail and in Belgium with International Duty Free (IDF) which was recently acquired by Lagardère Travel Retail.

Available on 20cl bottles of Lanson Black Label, the snowman pouch is adorned with black buttons, a red scarf and Lanson Christmas label. With a recommended retail price of €12 ($13) the 20cl bottle can be taken to parties or presented as a small gift.

Edouard de Boissieu, Export Manager, Champagne Lanson commented: “The Christmas period is a time for giving and visiting loved ones all over the world. Our new snowman pouch not only makes the perfect gift for those that love to celebrate. It is also a collectible item, making it extra special.

“Launching special edition pouches has always been a successful part of our travel retail strategy. We have seen good results from our Wimbledon pouches over the years, so we are confident that this Christmas pouch will see a similar success.”

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