Perfetti Van Melle (PVM) is launching new Chupa Chups gifting products for children at this year’s TFWA World Exhibition (1-5 October) in Cannes.

The sugar confectionery supplier returns to the DF&TR industry’s global gathering on the French riviera with two new skus from Chupa Chups: A ‘mini suitcase’ containing eight strawberry lollipops plus ‘Tic Tac Toe’ and ‘Find the Match’ memory card games.

To keep children entertained during their travels – and having already partnered with Hello Kitty and The Smurfs – Chupa Chups has introduced two themed colouring kits, each featuring four markers, four lollipops and a themed colouring book.

Having recently ascended to Director GTR, Michael Goedvolk will visit the exhibition in Cannes for the first time.

“We have a range of new activations lined up for 2024,” he said. “These are designed to showcase our brands Mentos and Chupa Chups in the traveller environment and make an impact on the shop floor to drive sales.

“New concepts have been developed that are aimed at gifting, snacking and refreshment like our Mentos Mints flip top tins or Chupa Chups suitcase. In the area of visibility, we will also help our partners leverage the brand power of Chupa Chups and Mentos with eye catching and interactive displays and other engagement tools.”

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