Chopard Parfums launched its ‘sustainable luxury’ Haute Parfumerie Collection for men and women in Cannes last week.

The four fragrances, inspired by the ‘Gardens of the Tropics’, include Magnolia au Vetiver d’Haiti, Vanille de Madagascar, Neroli à la Cardamome du Guatemala, and Vetiver d’Haiti au Thé Vert.

The collection, retailing at €225 ($265.7) per 100ml bottle, will be available at Chopard boutique stores across Europe and the US by the end of 2017 and globally from Q1 2018, says the brand, which recently established its own fragrance house after more than 20 years under beauty house Coty.

PERFECT ENVIRONMENT

Travelling passengers will also be able to purchase the scents in key DF&TR markets worldwide.

“Key flagship travel retail locations are planned to be the natural destinations for our prestigious collections,” Patrizio Stella, CEO of Chopard Parfums told TRBusiness.

“The travel retail channel is very important for Chopard Parfums since our project is a perfect blend of product excellence and care for detail, together with a very creative and positive in-store image and design. In this sense, the expertise of the duty free trade, the final customers, as well as the space availability, makes it the perfect environment to showcase our project.”

Created by world-class perfumers Nathalie Lorson and Alberto Morillas, “the perfumes have been crafted from the highest quality ingredients and the most treasured naturals, responsibly sourced from across the world”.

In its first haute parfumerie creations, Chopard Parfums uses “three natural ingredients – vetiver from Haiti, vanilla from Madagascar and cardamom from Guatemala – all sourced by Firmenich’s Naturals Together programme”.

The Firmenich initiative is ‘completely in tune’ with the Chopard philosophy of ethical and ecological perfumery, “which places nature, ethics and natural ingredients at the very heart of its fragrance universe”, added the brand.