Chupa Chups Strawberry Love Pouch Bag launches exclusively in TR

By Faye Bartle |

 Femke van Veen, Brand Manager Global Travel Retail, Perfetti Van Melle and the Chupa Chups Strawberry Love Pouch Bag.

Femke van Veen, Brand Manager GTR, Perfetti Van Melle and the TREX Chupa Chups Strawberry Love Pouch Bag.

Perfetti van Melle (PVM) has launched the Chupa Chups Strawberry Love Pouch Bag exclusively into the travel retail channel, just in time for the busy summer holiday season.

It contains 25 strawberry lollipops in three flavours: Strawberry, Strawberry Sour and Strawberry Cream.

The Strawberry Love Pouch Bag replaces the Do You Love Me Pouch Bag and is exclusively available in PVM’s travel retail partner stores in Europe from July, rolling out to the rest of the world from August.

“We are excited to develop a new pouch bag for Chupa Chups to provide newness and excitement in the sugar confectionery segment,” said Femke van Veen, Brand Manager Global Travel Retail, Perfetti Van Melle.

“We want to continuously update and energise our offer, so that our travel retail customers have a reason to include our latest products in their assortment.”

The lollipops in the new pouch bag feature the new paper sticks, as opposed to plastic.

Chupa Chups Strawberry Love Pouch Bag.

Chupa Chups Strawberry Love Pouch Bag.

This forms part of PVM’s Reduce, Recycle, Recover programme, which aims to reduce plastics in packaging and eliminate plastic packaging where possible.

The Chupa Chups transition to paper sticks in travel retail started in June 2022 and PVM expects the full travel retail range to be available in paper sticks in all stores by the end of September.

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