Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.City-themed bottles the latest novelty for Jägermeister
By Luke Barras-hill |
Illustrations on the bottles feature discreet references to local experiences.
Jägermeister is continuing a strategy to raise its in-store presence in airports with the global travel retail exclusive unveiling of a series of new destination-themed bottlings.
The city range, which currently centres on eight European cities (Hamburg, Berlin, Frankfurt, Munich, Copenhagen, Amsterdam, Oslo and Vienna) each illustrating famous sites, is due to roll out to Istanbul, Moscow, Sydney and Auckland from Autumn.
Bottles are available in one-litre variants at an RRP of €17.50 ($20.40) and will initially be available in Heinemann Duty Free stores.
The ‘playful and contemporary range’ – ideal for gift-seeking travellers – builds on an earlier, smaller collection of bottles launched in 2016 and boasts the strapline: ‘One World, One Jägermeister’.
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