Double Serum Eye follows the travel retail roll-out of the ninth-generation Double Serum and Double Serum Foundation.

Clarins is extending its Double Serum franchise in global travel retail with the launch of a new-generation eye treatment, supported by a series of activations across key airports in Europe and the Americas.

Double Serum Eye follows the travel retail roll-out of the ninth-generation Double Serum and Double Serum Foundation, bringing Clarins’ longevity research to an area where the effects of stress, fatigue and environmental factors can be particularly visible.

The new treatment takes a two-pronged approach to ageing, targeting both chronological ageing and the lifestyle and environmental factors that can influence the eye area. According to Clarins, the innovation draws on 30 years of longevity science and seven years of research into epigenetics.

At the heart of Double Serum Eye is a two-phase formula inspired by the skin’s natural water and oil composition. A ratio of two-thirds serum to one-third emulsion combines immediately before application, with Clarins’ patented hydrolipidic system delivering ingredients including niacinamide, horse chestnut escin and phyto-caffeine. In consumer testing involving 81 women, Clarins reported that after seven days of use the appearance of dark circles was reduced by 27%, puffiness by 25% and wrinkles by 23%.

The formula contains 96% ingredients of natural origin and is presented in a dual bottle made from 94% recyclable materials with at least 40% recycled content. A wheel dosing system has also been incorporated to control the amount dispensed with each application.

Double Serum Eye is now available across Clarins’ global travel retail network, with the launch backed by promotions in 11 countries. Airport activations are planned across the Americas and Europe, including Argentina, New York, Uruguay, Belgium and France. The launch also strengthens Clarins’ wider eye care portfolio alongside Total Eye Lift, which was relaunched last year in a refillable format.

Alexandre Callens, President, Global Travel Retail at Clarins, said: “Double Serum Eye further strengthens our skincare offer in travel retail, building on the highly successful ninth-generation Double Serum and Double Serum Foundation launches. The next generation Double Serum Eye underlines Clarins’ leadership in longevity skincare which is rooted in a heritage of pioneering science and holistic care, where wellbeing extends beyond our skin expertise. We are confident that the Double Serum Eye innovation, supported by our longevity approach, will appeal strongly to international travellers.”

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