‘Clean, Conscious & Caring’ Rituals aims to grow 5 million trees by end of 2022

By Charlotte Turner |

In collaboration with its partners, Rituals Cosmetics says it aims to grow 5 million trees globally by the end of 2022; an initiative which is part of Rituals’ Clean, Conscious & Caring strategy in which the brand commits to reduce its environmental footprint.

 

Rituals became a Certified B Corporation earlier this year, and this commitment marks another step in Rituals’ journey to sustainable wellbeing.

 

The latest announcement marks the brand’s biggest investment yet to support the wellbeing of the planet by planting, protecting or restoring a tree for every one of its refill products sold.

 

Over the next year, Rituals will support multiple reforestation initiatives to help slow climate change and mitigate its impacts.

The latest announcement marks the brand’s biggest investment yet to support the wellbeing of the planet by planting, protecting or restoring a tree for every one of its refill products sold.

The latest announcement marks the brand’s biggest investment yet to support the wellbeing of the planet by planting, protecting or restoring a tree for every one of its refill products sold.

TRANSITION PERIOD

The company has pledged to transition its personal care range to 90% natural origin ingredients by 2023, shift all of its packaging to 100% recyclable/refillable or made with recycled materials by 2025.

 

In addition, Rituals aims to reduce its carbon footprint in line with the scale of reductions required by the Paris Climate Agreement.

 

Rituals Global Travel Retail Director Melvin Broekaart, made these comments: “In the travel retail channel, consumers are increasingly seeking brands with proven sustainability credentials.

 

Rituals said it is committed to realising its goal of zero-waste packaging by 2025; meaning all its products will be either refillable, recyclable and/or made from recycled material.

The company has pledged to transition its personal care range to 90% natural origin ingredients by 2023, shift all of its packaging to 100% recyclable/refillable or made with recycled materials by 2025.

“The 5 million trees commitment underlines that at Ritual Cosmetics, we are taking our sustainability responsibilities seriously. As a wellbeing brand first and foremost, we are eager to be at the forefront of projects which help consumers make more informed and sustainable choices, and inspire kinder practices for both people and planet.”

 

The brand’s Refill Collections allows customers to keep using beautiful, luxury products at home while being mindful of the planet too, added the brand.

 

REFIL MOVEMENT

“Rituals is all about wellbeing – we value people’s personal wellbeing as much as the environmental wellbeing. With our refill movement we help our customers to make conscious decisions. In 2021 alone, we saved 434.138 kg in materials, thanks to our loyal customers choosing our wide range of eco-chic refills”, explains Director of Innovation & Sustainability Niki Schilling.

 

“Understanding the crucial role that trees play in the future of our planet, we introduced the Buy One Refill, Grow One Tree Program, to trigger proactive changes that support our environment.

 

Throughout this year, Rituals will plant, protect or restore a tree for every refill sold. To encourage customers to join this refill movement, the beauty brand is offering customers a discount on any refill they buy throughout Earth Week.

 

EARTHDAY PARTNERSHIP

To realise its commitment to growing 5 million trees by the end of 2022, Rituals will partner up with EARTHDAY.ORG and ClimatePartner and focus on planting, protecting and restoring mangroves in India and Kenya.

 

“The B Corp Certification underlines that making luxury products to enhance wellbeing and a conscious lifestyle while taking care of the planet go hand in hand,” said the brand.

“The B Corp Certification underlines that making luxury products to enhance wellbeing and a conscious lifestyle while taking care of the planet go hand in hand,” says the brand.

“Not only are mangroves one of the most important natural carbon sinks on the planet, but they are also a haven for diverse flora and fauna and the first line of defence for coastal areas from both ocean tides and cyclones that often impact these regions,” said Rituals in a statement.

 

The collective projects are supporting local communities and their livelihoods by building back the loss of tree cover from deforestation and protecting nearby forest reserves and natural preserves. Throughout the year, Rituals will be partnering up with additional organizations to support its reforestation initiatives.

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