Clinique names actress Melissa Barrera as new Global Brand Ambassador

By Andrew Pentol |

Mexican actress Melissa Barrera joins English actress Emilia Clarke in the role of Clinique Global Brand Ambassador.

Estée Lauder-owned beauty brand Clinique has named Mexican actress Melissa Barrera as new Global Brand Ambassador and first from the Americas.

Barrera joins English actress Emilia Clarke in this new role and according to the company both women reflect the values of Clinique as talented, bright humanitarian women with bold brave voices. Clinique will debut a new creative featuring Barrera starting in Autumn.

Michelle Freyre, Clinique Global General Manager said: “As we look to the future and the world begins to reopen, we are filled with a renewed feeling of positivity.

“Melissa is a talented, beautiful Latina that embodies this spirit of optimism. We are thrilled to bring her passion, energy and point of view to life and celebrate her heritage that is such an important part of her identity.”


Elizabeth Nolan, Clinique Global Creative Director added: “We want people of substance to represent Clinique, more than just pretty faces and talking heads. We knew immediately that Melissa’s intelligence and passion are inextricable from what make her so beautiful.”

Barrera remarked: “I am thrilled to be a new Global Ambassador for Clinique — an iconic brand the women in my family have loved for generations. As a skincare lover, I’m enjoying discovering the Clinique of today, especially because their products are all good for skin…even the makeup! But Clinique is more than just beauty products. I am proud to be a part of a brand that is led primarily by women.

“I am also deeply honoured to be the first Latina representing the brand globally. Our culture is so multidimensional that one face could never be representative of the entire breadth of Latina beauty, but I’m thrilled to add my voice to this conversation — in both Spanish and English!”


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