Cloetta GTR makes sustainable changes to Red Band Sharing Bags

By Trbusiness Editor |

Cloetta Red Band Sharing Bags Swedish Fish Sour Suckers

Cloetta puts new sustainable spin on its popular Red Band sharing bags.

Swedish confectioner Cloetta Global Travel Retail has unveiled two new sustainability-focused variants of its Red Band Swedish Fish and Sour Suckers travel retail exclusive sharing bags.

The Red Band products have proved popular in both travel retail and domestic markets. According to Cloetta, Swedish Fish has a consumer value of over €100M in the US, while Sour Suckers are best-sellers in Canada and the Netherlands.

In line with Cloetta’s commitment to sustainability and environmental responsibility, its Red Band travel retail exclusive sharing bags are now packaged in carton outer bags, thereby reducing single-use plastic in its portfolio.

The company has also increased the portion sizes of the individual bags within, which also ensures less plastic is used.

“We are delighted to introduce the new Red Band travel retail exclusive sharing bag to our global audience,” noted Cloetta GTR Global Travel Retail Manager Jana Stroop.

“By combining the popularity of Swedish Fish and Sour Suckers with our commitment to sustainability, we aim to deliver not only a delightful treat but also an eco-conscious choice to our customers.”

She concluded: “This launch aligns with our vision of offering top-notch products that resonate with travellers’ growing demands and values.”

READ MORE: Cloetta grows travel retail team as confectioner eyes channel expansion

READ MORE: Cloetta GTR secures Dufry listing for new candy containing 50% fruit

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