The long established New York-based Coach luxury and lifestyle brand is changing its name to name to Tapestry, Inc., with effect from 31 October 31 this month.

This follows a major review of the company’s business, according to CEO, Victor Luis: “Three years ago we laid out our vision to transform Coach and announced our intention to grow beyond the Coach brand.

“Through the execution of our strategic plan and with the acquisitions of Stuart Weitzman in 2015 and Kate Spade & Company just this summer, we have realized these goals.

Tapestry is the new name for the Coach brand, which will be firmly ‘parked’ at the end of this month, according to the company.

A DEFINING MOMENT…

“We are now at a defining moment in our corporate reinvention, having evolved from a mono-brand specialty retailer to a true house of emotional, desirable brands, all leveraging our strong operational foundation.

“Each of our brands has a unique proposition, fulfilling different fashion sensibilities and emotional needs within the very attractive and growing $80bn global market for premium handbag and accessories, footwear and outerwear. At the same time, our brands are also built upon the shared values of optimism, inclusivity and innovation.”

Luis said the company searched and finally settled on the Tapestry name which the company believes reflects these values ‘while also expressing the cultural diversity of our people and our brands for today and tomorrow. In Tapestry, we found a name that speaks to creativity, craftsmanship, authenticity and inclusivity on a shared platform and values’.